This is Rowan Yarns Pure New Wool DK weight yarn. It has been discontinued by the manufacturer. 

We have a number of similar blue colors, so we are referring to these by their color numbers. 

Made in England.

Recommended gauge is 22 stitches and 30 rows in 4 inches / 10 cm, on US 6 / 4.0 mm needles.

These are the colors and lots we have available:

Color Blue 47 Lot 21
Color Blue 48 Lot 26
Color Blue 50 Lot 9H9
Color Blue 51 Lot 18
Color Blue 52 Lot 14
Color Blue 53 Lot 15X9
Color Blue 63 Lot 14
Color Gray 60 Lot 16
Color Light Brown 82 Lot 51 
Color Pale Lavender 64 Lot 66 - 2 skeins
Color Pale Lavender 64 Lot 71 - 3 skeins
Color White 58 Lot 39 

The cover photo for the listing shows all of the blue color variations together. The closeup photo is from Blue 48. The photo showing the label is from Blue 52.

Fiber: Wool
Weight: 0.88 oz., 25 g
Length: Approx. 73 yards, 67 m